Six months ago Apple made a promise. It was a grand promise, one which would save UK iTunes customers hundreds if not thousands every year on the cost of downloading their music.
Their promise? to bring the cost of a single inline with the rest of Europe to just 74p (99 euros).
But these must be hard times for Apple as it has been decreed there will now be no price cut and prices will remain at 79p.
Apple of course blame the current economic status saying the change in the exchange rate between the Euro and the Pound means that 99 euros is now worth 79 pence….funny that.
However Apple weren’t so quick to say that if the exchange rate changed again that music lovers would have to pay more than 79 pence in future.
And to top it all if you live in the US you pay just 99 cents to download a track which at the magical current exchange rate is just 49 pence!
So in short, if you live in Europe or the UK Apple won’t let you save any money on the cost of buying music, but if your an American then save away because they can get their money back through the European market.
